Shopping at Myeongdong
What can you buy in Myeongdong? Just about everything you would expect from a young trendy shopping district, but of course there are some specialties where Myeongdong has even more range than others.
Cosmetics
Korean people are very conscious of skin condition and so Cosmetics and skincare are very well developed in Seoul. In Myeongdong you will not only find all famous brands of cosmetics here, as well as skin care salons of all types and to fit any requirement or budget. In fact the main street, Myeongdong 8-gil, is even referred to as "Cosme Road" by visitors from Japan due to the high concentration of cosmetic outlets.
Most of the shops have staff who can speak English to help visitors to choose the right products. Here you will be able to buy from brands such as The Face Shop, Skin Food, Innisfree, Missha, TonyMoly, Nature Republic, Aritaum (for Laneige) and of course Etude House and Holika Holika.
🏢 Major K-Beauty Flagship Stores
Olive Young Myeongdong Global Town: Korea's #1 health and beauty store featuring the largest flagship location spanning two floors. Address: 53 Myeongdong-gil, Jung-gu. Hours: 10:00-22:30 daily. Located at Myeongdong Station Exit 8, this massive store offers over 1,000 Korean beauty brands with tax-free shopping for tourists.
The Face Shop, Innisfree, and Etude House: Each brand maintains multiple flagship stores throughout Myeongdong, offering exclusive products, extensive sampling opportunities, and English-speaking staff to assist international visitors with product selection.
Each brand may have several different shops along the road, as well as of course appearing in various nearby department stores. Check out the flagship stores which have the biggest range and offer the most discounts and free samples of related products.
Complete K-Beauty Guide: For comprehensive information on Korean beauty shopping in 2025, including details about Olive Young flagship stores, tax refunds, best Korean brands, and insider shopping tips, visit our detailed K-Beauty Shopping Guide for Myeongdong. Learn about the latest changes in Korean beauty retail, pricing strategies, and which stores offer the best value for international visitors.
K-Pop Merchandise
🎵 Official K-Pop Shopping Destinations
Space of BTS (Shinsegae Duty Free, 8th Floor): The only official BTS merchandise store in Korea offering exclusive items, albums, and collectibles. Recently moved location within Shinsegae Department Store in late 2024, featuring the latest BTS merchandise and duty-free shopping for international fans.
Lotte Young Plaza (134 Toegye-ro, Jung-gu): Multi-brand K-pop store featuring merchandise from BTS, BLACKPINK, Stray Kids, and other major groups. Hours: 10:00-22:00 daily, just 2 minutes from Myeongdong Station Exit 8.
SPAO Myeongdong Store: Official collaborations with major K-pop groups including limited edition clothing collections and accessories. For complete K-Pop tourism experiences including cultural activities and authentic fan experiences, explore our comprehensive K-Pop and Hallyu Tourism Guide.
Clothes
After makeup it is of course clothes that make the women, and nowhere better than Myeongdong to have a huge selection of different styles of garments and shops to choose from. Major international brands like H&M and Forever 21 alternate with funky Korean independant styles to give a wide range of choices. Try the ZARA and Top Ten stores which have large ranges.
🏬 Premier Department Stores
Lotte Department Store Myeongdong Main: Seoul's flagship department store featuring international luxury brands, Korean designers, and extensive duty-free shopping. Hours: 10:30-20:30 (closed Mondays). Multiple floors of fashion, beauty, and dining options.
Shinsegae Department Store Main: Korea's oldest department store (established 1930) and a Seoul landmark. Home to the exclusive Space of BTS store and premium international brands. Features luxury shopping with duty-free services for international visitors.
After a hard sessions of shopping don't forget to get something to eat from one of the many restaurants and cafe in the area, or explore the district's vibrant night market scene for street food and evening shopping experiences.